MedFire Media — OmniDominance Tools

Ad Spend Optimizer

Enter your budget and procedures to get a data-backed split across Google, Facebook, and Instagram.

Monthly ad budget

Set your total monthly spend across all platforms.
$5,000
$500$25,000
New practices see ~20% higher CPLs.

Select your procedures

Choose all procedures you advertise. Tick at least one.
Your average procedure price

Your recommended allocation

Est. ROAS
Platform split
Google
Facebook
Instagram
Google Ads
Est. leads/mo
Cost per lead
Consultations
Facebook
Est. leads/mo
Cost per lead
Consultations
Instagram
Est. leads/mo
Cost per lead
Consultations
Total leads
per month
Consultations
est. booked
Procedures
proj. booked
Cost per booking
ad spend / booking
Projected monthly revenue
Conservative
25% below benchmark
Base case
Benchmark performance
Optimistic
35% above benchmark

Want these numbers optimised by an expert?

MedFire Media builds and manages ad campaigns for plastic surgery practices.

Consultation ROI Calculator

Calculate the true lifetime value of your patients — from first procedure to referrals and repeat spend

Practice Profile
40
45%
40%
60%
Procedure Values
Retention & Referrals
75%
60%
50%
0.5
55%
Blended Patient LTV (3 Years)
Per patient, all segments blended
Surgical Patient LTV
3-year value incl. referrals
Non-Surgical Patient LTV
3-year value incl. referrals
Annual Referral Revenue
From existing patient advocacy
Monthly New Patients Converted
After conversion rate applied
3-Year Practice Revenue
From current consultation volume
Annual Retention Revenue
From existing patient base
LTV Multiplier vs. Procedure Fee
How much more a patient is worth

Surgical Patient LTV — Value Breakdown

Initial Procedure
3-Year Maintenance Spend
Referral Revenue

Patient Segment Comparison

Segment Initial Value 3yr Maintenance Referral Value Total LTV

Default values sourced from: ASPS 2024 Procedural Statistics · The Aesthetic Society National Databank 2022–2023 · CUFinder Plastic Surgery Marketing Benchmarks 2026 · Alawsi et al. PubMed 2021 (patient referral source study, n=19,965) · PMC Patient Retention Study 2025. All calculations are estimates for strategic planning purposes only. Individual practice results will vary.

Patient Lifetime Value Calculator

Understand the true long-term value of each patient — and how much you can confidently invest to acquire them.

A — Surgical Revenue
All-in fee. ASPS benchmarks: BA $6,992 · Facelift $9,281+ · Rhinoplasty $7,637
0.25 = one procedure every 4 years. Multi-procedure patients: 0.4–0.6
B — Non-Surgical & Injectable Revenue
Industry benchmark: $527/visit (AmSpa / Growth99). Botox avg $420–$550. Filler $625–$850/syringe
Botox patients: 2–4×/yr. Filler: 1–2×/yr. Injectable retention rate: 71.5%
C — Retention & Referrals
Benchmark: 3–7 years. Each year lost ≈ $1,200–$3,600 in forgone value per patient
Satisfied patients refer an average of 1–2 people. Repeat clients refer more frequently
First-visit revenue from each referred new patient
D — Practice Economics
Typical aesthetic practice: 20–35%. Injectables carry higher margin than surgical
What you currently spend in marketing per new patient booked. Leave blank to use industry benchmark ($610)

Your Patient Lifetime Value

Profit LTV (primary)
What each patient is actually worth to your bottom line
Revenue LTV
Total revenue across the patient relationship
Max recommended CAC
Profit LTV ÷ 3 (healthy 1:3 ratio)
CAC headroom vs. $610 benchmark
How much more (or less) than the industry avg you can spend
Surgical revenue contribution
Non-surgical revenue contribution
Referral revenue contribution
Industry CAC benchmark (cosmetic surgery) $610
Benchmarks: ASPS 2022–2024 Statistics · Aesthetic Society Databank · AmSpa/Growth99 via IAPAM · First Page Sage / Patient Prism 2025–26 · University of Utah Plastic Surgery RRC 2024 · AestheticCFO · Prospyr
This calculator produces estimates based on inputs provided. Results should be validated against your own practice data.

Marketing ROI Calculator

Compare cost per booked patient across all your marketing channels — and find out where to reallocate your budget.

Practice Benchmarks
All-in fee for a typical booked procedure
Profit per procedure after all costs
Lifetime profit value per patient. Use the PLV Calculator to find yours.
Add Marketing Channels

Add each channel you are currently running. Enter your monthly spend and results. Consultations and procedures auto-estimate if left blank.

Channel Comparison

Add at least one channel above to see your ROI analysis.
Benchmarks: First Page Sage 58-Clinic Study 2025 · ProspyrMed Paid Ad ROI 2026 · CUFinder Plastic Surgery Benchmarks 2026 · PlasticSurgeryBooster Efficiency Report 2025 · WordStream Google Ads Benchmarks 2025 · MarketingLTB 2026 · Page One Formula Influencer 2025

Lead Source Tracker

Tag every enquiry. Know exactly what's working.

Leads by Channel
Channel Performance
ChannelLeadsSpendCPLShareRating
Procedure Mix
Logged Leads
Monthly Channel Spend
Enter spend for each paid channel this month. CPL is calculated automatically.
📊 2026 CPL Benchmarks
Google Search Ads: £155–£230  |  Meta Ads: £45–£90
Google SEO (organic): £20–£45  |  Patient Referral: £0–£15
Directory Listings: £30–£75  |  Blended avg: ~£98

Source: First Page Sage, WebFX, Patient10x — 2026 Plastic Surgery Benchmarks

Seasonal Demand Planner

Map procedure demand by month — optimise your marketing spend, campaign timing, and staffing capacity

Practice Profile Step 1
80%
Procedure Mix Step 2

Assign a weighting to each procedure category (must total 100%). Zero-out categories you don't offer.

Total: 100%
Demand Index Customisation Step 3 — Optional

Override any monthly demand score (1=very low, 10=very high) with your own historical data. Defaults are industry benchmarks.

Peak Demand Month
Highest blended index
Best Marketing Window
Launch campaigns here
Slowest Month
Lowest blended demand
Peak Month Spend
Recommended allocation
Slow Month Spend
Recommended minimum
Capacity Alert Months
Months near/over capacity
Monthly Demand Heatmap — Blended Index by Procedure Mix
Recommended Monthly Spend Allocation
12-Month Marketing & Operations Plan
Month Demand Budget Launch Campaigns For Staffing Campaign Theme

Seasonal demand index defaults sourced from: The Aesthetic Society 2023 Statistics Report · Firm Media Cosmetic Surgery Industry Trends 2024 · YoYoFuMedia Google Ads Seasonal Guidance · Wolfable Paid Ads for Aesthetic Clinics 2026 · Pabau Med Spa Seasonality Study 2026 · MNML Aesthetics Seasonal Demand Guide 2025 · Rosemont Media 2025. All outputs are planning estimates. Individual practice demand patterns will vary by geography, procedure mix, and local market conditions.

Procedure Pricing Calculator

Calculate a competitive, profitable price for any cosmetic procedure — based on your actual costs, local market rates, and practice positioning.

A — Procedure & Direct Costs
Auto-fills national average all-in price & direct cost below
ASPS / Aesthetic Society benchmark for this procedure
Supplies, implants/product, anesthesia, disposables — everything consumed per case
Used to allocate surgeon time and staff overhead per case
B — Practice Overhead
Total monthly collections
Staff, rent, supplies, marketing, insurance — all fixed + variable costs excluding surgeon comp
Typical aesthetic practice: 15–30%. BennettFinancials benchmark: 15–25%
C — Market Location
Driven by local overhead: rent, staff wages, malpractice insurance
Oversupplied markets (e.g. Miami for BBL) compress prices even with high demand
D — Reputation & Differentiation

Each credential adds a verified percentage to your reputation premium. Board-certified plastic surgeons typically command $1,000–$3,000 more per procedure than non-certified providers.

Your Pricing Analysis

Price Floor
Minimum to cover all overhead & target margin
Market Price
Floor adjusted for your location & competition
Premium Tier
Market price + your reputation premium
WHERE YOU SIT VS. NATIONAL BENCHMARK
National benchmark (this procedure)
Overhead rate
Geographic multiplier applied
Reputation premium
Market price vs. national benchmark
Benchmarks: ASPS 2022–2024 National Clearinghouse · Aesthetic Society 2022 Databank · BennettFinancials 2026 · Surgery Cost Guide 2026 · Lipo.com City Guide 2026 · MGMA 2025 · BEA Regional Price Parities
Prices are estimates based on inputs provided. Validate against your own cost accounting before implementation.

Quick Quote Generator

Answer 2 quick questions to get your personalized cost estimate.

Step 1 of 2 — Procedure
What type of procedure are you interested in?
Step 1 of 2 — Procedure
Which procedure specifically?
Step 2 of 2 — Your Location
Where are you located?
Your Estimate
Financing Available
Illustrative only · 17.99% APR representative (CareCredit) · 24-month term · Subject to credit approval

Implant Size Calculator

Biodimensional planning estimate based on patient measurements & tissue characteristics

Patient Measurements
Chest Diameter (CD)
Horizontal chest width at nipple level (cm)
Base Width (BW)
Existing breast tissue width, medial to lateral (cm)
N–IMF Distance
Nipple to inframammary fold under stretch (cm)
Upper Pole Pinch (cm)
Tissue pinch thickness at upper pole
Patient Goals
Current Cup Size
Desired Cup Size
Tissue & Clinical Factors
Skin Elasticity
Preferred Outcome Look
Estimated implant volume range (cc)
Implant Width
Suggested Profile
Placement
Cup Increase
Planning Summary
Implant Width
Profile
Placement
Coverage
N–IMF Note
Elasticity
Clinical Reference
CD−4 Width
Vol. per cup~150–200 cc per cup size increase (varies with tissue & frame)
Pinch test
N–IMF stretch
MethodologyCD−4 theory (PMC4836252) + Tebbetts High Five tissue-based planning
This calculator provides an educational planning estimate only. It does not replace clinical assessment, physical sizing with sizers, or board-certified plastic surgeon consultation. Final implant selection must account for intraoperative findings, patient-specific anatomy, and shared decision-making. Always use manufacturer sizing guides alongside tissue-based planning methods.

Scar Care Recommender

Evidence-based scar care protocols tailored to procedure, skin type, and healing stage

Procedure
Procedure Type
Patient Profile
Fitzpatrick Skin Type
Darker skin types (IV-VI) carry higher risk of hyperpigmentation and keloid formation
Keloid / Hypertrophic Scar History
Healing Stage
Select the patient's current post-operative week
Sun Exposure Level
Please complete all fields above.

Recommended Products
Daily Routine
Recovery Timeline
What to Avoid
This protocol is based on published evidence including a 2024 meta-analysis reaffirming silicone as first-line treatment, ASPS guidelines, and clinical consensus from board-certified plastic surgeons. Silicone gel shows 35-40% Vancouver Scar Scale improvement over 12 weeks vs 15-20% for onion extract and minimal benefit from vitamin E. Recommendations are for staff guidance only and must be reviewed and approved by the supervising surgeon before patient communication. All scar care should begin only after surgeon confirmation that incisions are fully closed.

Referral Value Calculator

Calculate the true monetary value of a patient referral — then determine the optimal incentive for a programme that pays for itself many times over. Results update as you adjust the inputs.

Practice & Patient Profile Step 1
Currency
Primary Procedure Type
Average Initial Procedure Value
Annual Maintenance Spend per Patient
Monthly New Patients
Year 1 Retention Rate % of patients who return in year 1
Year 2 Retention Rate % of year-1 patients who return in year 2
Year 3 Retention Rate % of year-2 patients who return in year 3
Referral Programme Parameters Step 2
Current Referral Rate % of patients who currently refer someone
18%
Referral Conversion Rate % of referred leads who become patients
55%
Proposed Referrer Incentive Amount you plan to offer the referring patient
Incentive Type
Referee Benefit Amount the new patient receives (0 = single-sided)
Admin Cost per Referral Coordinator time, tracking, communications
Research Benchmarks Step 3
Tick to include referred patient uplift factors
+16% Lifetime Value uplift for referred patients(Wharton School, Schmitt et al. 2011)
+25% First-visit spend uplift for referred patients(Extole 2026)
+30% higher likelihood of generating further referrals(Harvard Business Review)
Gross Referral Value Per referred patient (3yr horizon)
Net Referral Value After incentive & admin costs
Incentive ROI Return per unit spent on incentive
Annual Programme Revenue From current referral rate
Annual Programme Cost Incentives + admin
Annual Net ROI Programme profit contribution
Base Patient LTV Non-referred patient (3 years)
Referred Patient LTV With benchmark uplifts applied
LTV Premium Referred vs. non-referred

Referral Value Breakdown

Optimal Incentive Range
Referral Gap Opportunity
Programme Structure Recommendation
Sources: Wharton School (Schmitt et al. 2011) · Harvard Business Review · Deloitte · Extole 2026 · Firework 2024 · Nielsen · GrowSurf 2026 · Bain & Company · Alawsi et al. PubMed 2021 · PMC Patient Voice Study 2025.

Consultation Converter

Enter your numbers below — results update automatically

This Month's Numbers
Total Leads
All enquiries received
Consultations Booked
Appointments scheduled
Consultations Attended
Patients who showed up
Procedures Completed
Performed this month
Financial Inputs
Avg Procedure Value ($)
Marketing Spend, optional ($)
Primary Lead Source
Enter your leads and average procedure value above to see your funnel analysis.

Photo Angle Guide

Select your procedure below to get a personalised photography guide — correct angles, lighting, and positioning for clinically usable photos.

Procedure type
Photo purpose
📷 Select a procedure above to see your personalised photo guide

Post-Op Instruction Creator

Select your procedure and applicable factors below. Your personalised instructions will appear immediately.

Procedure
Patient Details
Health & Lifestyle Factors (tick all that apply — instructions update below)

Post-Operative Instructions

Select a procedure above — your instructions will appear here instantly.
These instructions are a clinical guide based on published post-operative care protocols. They do not replace the instructions issued by your surgeon. Always follow your surgeon's specific advice and contact the practice immediately if you have any concerns.
Evidence: ASPS 2024–25 · PMC Perioperative Incisional Care Review 2025 · PMC Smoking & Wound Healing 2024 · International Surgical Wound Consensus 2025

© 2024 MedFire Media. All rights reserved.

systeme.io