Marketing ROI Calculator
Compare cost per booked patient across all your marketing channels — and find out where to reallocate your budget.
Add each channel you are currently running. Enter your monthly spend and results. Consultations and procedures auto-estimate if left blank.
Channel Comparison
She spent three weeks researching her procedure. She asked an AI. She read three surgeon names. Yours wasn't one of them. None of it reached your analytics. 93% of AI sessions end without a click. 70 seconds
An AI assistant knows nothing about you. It repeats what it finds published. If you've never said it publicly, it can't say it either. So it names the surgeon who did. 70 seconds
You rank first for your procedure in your city. You're still invisible. ChatGPT's cited sources overlap Google's top results by about 12%. Your ranking buys almost nothing inside the answer. 70 seconds
A patient asks which surgeon is best in her city. The AI names three. You weren't rejected. You were never a candidate. No impression, no bounce, nothing on your dashboard moves. 70 seconds
Patients ask three kinds of question before they book. Your website answers one. Your ads chase the same one. The other two decide whether she considers you at all. 70 seconds
Almost no practice knows what AI says about it. That's the bad news and the opportunity in one sentence, because the field is still nearly empty. 70 seconds
Board-certified. Compassionate. Natural-looking results. Every practice site in your city says the same four things. An AI can't separate you on that. It separates on answers. 70 seconds.
Every AI answer about your procedure that doesn't name you does two things. It recommends a competitor. And it makes that competitor look more trustworthy than they may be. 70 seconds.
By the time she fills in your consultation form, the decision is mostly made. You're not competing for her. You're confirming a choice she reached without you. 70 seconds.
You watched this happen with Google. You watched it happen with reviews. Show up early, sit at the top for years. AI recommendation is in that window right now. 70 seconds.
For a growing number of patients, the first impression of you as a surgeon is made by something you've never spoken to. An old review. A four-year-old forum thread. 70 seconds.
Ask AI the questions your patients ask. Not your name, the unbranded ones. Then see who gets named. Nothing in your analytics produces this. Ad platforms can't report it. Nor can Google. 70 seconds.
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