Seasonal Demand Planner

Map procedure demand by month — optimise your marketing spend, campaign timing, and staffing capacity

Practice Profile Step 1

Annual Marketing Budget

Monthly Consultation Capacity Max new patient slots/month

Monthly Procedure Capacity Max procedures/month

Target Capacity Utilisation % of capacity to aim for

80%

Procedure Mix Step 2

Assign a weighting to each procedure category (must total 100%). Zero-out categories you don't offer.

Total: 100%

Demand Index Customisation Step 3 — Optional

Override any monthly demand score (1=very low, 10=very high) with your own historical data. Defaults are industry benchmarks.

Peak Demand Month

—

Highest blended index

Best Marketing Window

—

Launch campaigns here

Slowest Month

—

Lowest blended demand

Peak Month Spend

—

Recommended allocation

Slow Month Spend

—

Recommended minimum

Capacity Alert Months

—

Months near/over capacity

Monthly Demand Heatmap — Blended Index by Procedure Mix

Recommended Monthly Spend Allocation

12-Month Marketing & Operations Plan

Month	Demand	Budget	Launch Campaigns For	Staffing	Campaign Theme

Seasonal demand index defaults sourced from: The Aesthetic Society 2023 Statistics Report · Firm Media Cosmetic Surgery Industry Trends 2024 · YoYoFuMedia Google Ads Seasonal Guidance · Wolfable Paid Ads for Aesthetic Clinics 2026 · Pabau Med Spa Seasonality Study 2026 · MNML Aesthetics Seasonal Demand Guide 2025 · Rosemont Media 2025. All outputs are planning estimates. Individual practice demand patterns will vary by geography, procedure mix, and local market conditions.

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